Do you want to stand out in the competitive e-commerce industry? The neck-to-neck competition among different range and types of products encourage organizations to leverage creative and smart methods to reach a vast network of potential customers.

It is important to do thorough product research before getting into the market. For that, you need some reliable platforms where you can know your customers, market segments, and other key aspects.

Amazon is one of the renowned and largest online e-commerce websites which is ideal for both new-age and seasoned business owners. You can use their feature-rich product research tools to:

  • Discover products before they go mainstream
  • Perform detailed competitor research
  • Offer updated Amazon product information

For more details, read the article we are sharing below which includes 7 top-rated Amazon Product Research Tools that will help you drive more customers:

Most Useful Amazon Product Research Tools In 2024

1. Helium 10

Helium 10

Helium 10 is an all-in-one product research tool, which is designed to give your e-commerce business a boost.

From product research to keyword optimization, Helium 10 can do everything that can make your work a lot easier.

Its Black Box feature allows you to find great product ideas, while Cerebro helps in competitor analysis. The extensive range of tools can make it impactful for seasoned Amazon Sellers

With its extensive suite of tools, Helium 10 is a must-have for serious Amazon sellers.

You can set parameters and you will get results of more than hundreds of competitive products that are selling on Amazon. You can sort your searches by

Product Improvement range

Price range



Revenue per month

Believe it or not! Helium 10 is one of the best Amazon FBA seller tools.

Some of the key features of Helium 10 are:

  • You can analyze more than 430 million ASINs using the Xray feature
  • Know the Amazon keyword search volume using the Deman Analyzer feature. Make sure you use the Chrome extension for this.
  • Get keyword ideas
  • Generate in-depth insights using market-tracking and keyword analytics.

Pricing Package

  • Beginner: $29/monthly
  • Platinum: $79/monthly
  • Diamond:$229/monthly

2. Jungle Scout

Jungle Scout

 Jungle Scout is one of the leading names in the landscape of Amazon product research. The intuitive interface and high-end features make it an ideal choice among online sellers and entrepreneurs.

The wide product database allows you to discover profitable niches, track sales of your competitors and calculate potential budgets using this tool.  The Chrome extension lets you explore real-time insights to help you make the right decisions on the go.

Apart from finding selling products, Jungle Scout can help you develop your Amazon listings with ease. It can also help you optimize the listings for Amazon Search Engine Optimization and generate customer reviews. You can also track sales data and explore other analytics options.

Pricing Package

Basic: $29/monthly or $49/monthly

Suite: $49/ per month or $69/ per month

Professional: $84/monthly or $129/monthly

3. AMZScout

AMZScout has contributed a lot and has become the most used Amazon product research tool across the globe. The web app feature offers detailed data on product trends, competitor analysis, estimated sales, and much more.

You can also access the Chrome extension and know the rights of products on the Amazon page. It comes with the Niche Analyzer feature that allows sellers to select the apt nice for their Amazon business.

You can gain insights about your competitors, demand chard, and potential revenue that you can generate from the sale. With this information, you can make well-informed decisions without a hint of stress.

4. Viral Launch:

Viral Launch

Viral Launch provides a complete array of tools to help you research Amazon products to generate more sales and revenue. It comes with an advanced Product Discover feature that allows you to explore creative product ideas depending on specific criteria.

With their launch feature, you can even optimize product listings and track the performance of your sales. Some of the key features are:

  • It comes with a product discover feature to help you discover undercover markets and historical data of products.
  • It has LaunchGP which uses AI to automate Amazon listings and improve the SEO performance.
  • Check how the products of your close competitors perform in the market.

5. AmazonOwl


It is also a decent Amazon product and keyword research tool that allows new sellers to find product ideas with ease. AmazonOwl can help you search products using different filters, such as price, performance metrics, and product category.

You can use a user-friendly database and search for products, save products, and do keyword research.


Starter: Free

Growth: $12.99/monthly or $19.99/monthly

Established: $19.99/monthly or $29.95/monthly

6. Dropship

Dropship is a great platform that caters to both beginners and seasoned Amazon sellers. It offers comprehensive analytics, PPC management, and competitor monitoring.

The Product Research feature lets sellers discover high-potential products, while the Keyword Ranking feature helps you optimize your product listings for more visibility and higher conversion.

7. Exploding Topics

Exploding Topics can help you find trending topics for your Amazon products. It takes pride in offering quick and efficient product research.

The user-friendly interface offers great insight into data on products, including sales estimates, price history, and competitor analysis.


These 7 top-rated Amazon product research tools offer a range of features to provide sellers with the insights needed to thrive. Whether you’re a beginner or a seasoned pro, integrating these tools into your e-commerce strategy can undoubtedly give you a competitive advantage.

Categorized in:

Tagged in:

, ,